The Clothes Show Live in Birmingham is a firm fixture on the UK fashion calendar and an institution in itself, and so it was an ideal event at which to launch our brand new partnership with ShopStyle.
With an audience that includes celebrities, fashion designers, bloggers and fashion fans, The Clothes Show Live was a buzz of activity from beginning to end. From inspiring catwalk shows to celebrity meet and greets and an array of fashion and beauty brands to entice attendees, there is so much to see and do at the event.
It was an exciting setting for bloggers to vlog their experience and show their viewers what shows they went to see and what fashion and beauty items they bought from the hundreds of merchandisers who exhibit during the massive five day event.
And that's where we come in! At the event bloggers were given an exclusive look at the brand new shoppable video solution - now live on the ShopSense ShopStyle platform. ShopStyle users can upload their videos, tag the different products they feature and instantly create an interactive and shoppable experience for their fans. Viewers can click on the product tags and purchase items directly from their video and in turn the vlogger earns money from these interactions! A win-win situation.
Giving bloggers a new way to monetize their videos and grow in influence and popularity has already been a bit hit and we were ecstatic to see the bloggers at The Clothes Show Live as excited as we are about the new shoppable video solution on ShopStyle!