27th November
As we all gear up for the festive season there is a ton of great gift giving ideas available from online videos. In addition to the big brands and department stores festive video offerings, vloggers are creating Christmas-themed videos for their hoards of fans.

From Christmas gift ideas for men and women, to festive makeup and nail tutorials, this season is most definitely a busy one for fashion, beauty and lifestyle vloggers worldwide. Many have brands falling over themselves to have their products featured in their videos as vloggers often have a far greater captive online audience than the brands themselves.

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Beauty Vlogger Alison Loves JB made her Ulta Beauty video shoppable.

A product orientated video created by vloggers is often a lot more appealing and down to earth than one done by a well-known brand or retailer. In fact, consumers are more likely to buy products online when recommended to them from vloggers because often they feel they have an established relationship with the vlogger. They trust their opinion and don't feel blatantly sold to.

To capitalise even more on the product orientated videos they are producing, many vloggers are signing up to Taggled to make their video directly shoppable, and in turn earn commission on items purchased through their video content. A Taggled user can make their videos instantly shoppable in minutes so there is not a laborous and time consuming extra step added to the video making process.

A video made shoppable with Taggled will see a video view conversion rate of between 1-5% so it's a great video monetisation solution for both vloggers and brands to avail of. Not only will it set them apart from the millions of standard videos placed on Youtube, but they will see an impressive return on investment when they share their interactive shoppable video across social media. These videos retain their shoppable entity on social media sites, allowing consumers to buy products directly from the video on Twitter, Facebook and Google+.


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By Ruth

As a lifestyle blogger and video creator in her own right, Ruth was tagging her videos even before she got the job as Marketing Manager! Ruth likes to keep her schedule pretty packed and you'll often find her plotting her next getaway.

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