Shoppable Video is being increasingly used by big brands. They've got the budget to pump money into impressive video marketing campaigns and they know the future of online video is interactive. And you can't get more interactive than allowing consumers to purchase items directly from the video.
As a shoppable video provider, Taggled are seeing their clients enjoy a video a view conversion rate of between 1-5% - an impressive statistic in the world of e-commerce. But the future is video commerce/v-commerce and more and more businesses are realising the benefit of making their video content directly shoppable, with the added advantage of tracking video view to final purchase. Taggled know the importance of statistics and performance data.
But don't go thinking shoppable video is just for the big retail players.
Video Bloggers (vloggers) and small-medium businesses are realising they can turn their online videos into shoppable entities without needing a million dollar budget to do so. Taggled's video tagging technology allows any individual or business to upload their videos and add product/place/people/music tags to the video in just a few easy steps.
As vloggers continue to grow in influence, creating a shoppable video experience for their many fans is the next logical step if they want to continue to expand their reach and be taken seriously by the brands they want to work with. Shoppable video is not just a great way for them to earn commission through their featured content but it's also a great way to keep fans interested and satisfied by allowing them to shop the products they talk about, whether that's the latest video game, designer coat or coffee machine.
And Taggled are seeing smaller businesses - from marketing companies to online retailers - sign up to their business account packages, which offers the flexibility of features they need to suit their budget and video marketing requirements.