Whether a 15 second or 30 second video, the goal is to get consumers to watch and interact with the video. There's no better way to do this than with interactive pre-roll and banner ads that feature compelling call-to-actions. Engaging viewers in new and creative ways will go a long way to overcoming ad blocking.
TAGGLED's creative team know what it takes to get consumers clicking and buying directly from the video. A recent video campaign we conducted for 'blu', the market leader in vaping technology, contained seamless clickable call-to-actions. Whilst enjoying a cinematic style video ad, viewers were made aware that they could shop directly from the video. A great example of how ad creatives can aid brand awareness and boost online commerce at the same time.