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Book your holiday with British Airways
Shoppable Video helps drive incremental revenues, allowing you to ascertain your Return on Investment.

Each and every video is different in terms of creative requirements, some work better with obvious call-to-actions and some more subtle.

In this British Airways video, we took a very creative approach to our calls to action by implementing the two with 'Click Here' attached to attractive graphics that look at one with the video, keeping it looking great and performing better!.
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