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THIS IS THE LADBROKES LIFE
The Ladbrokes Life ad features a banner style tag that is attractive and interactive. The banner changes in relation to the character the video is focused on: Generous John, Mr. Brightside and The Believer.

When this banner is clicked it opens a lightbox containing additional information on the character and contains a clear call-to-action that directs the viewer to claim a £50 free bet for new online & mobile customers helping to drive conversions.
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