Seeking to capitalize on ShopStyle’s worldwide reach (172 million annual visits) and unique blogger affiliate program (10,000-plus blogger partners), the company worked in partnership with Taggled to create a bespoke solution that will provide ShopStyle’s customers and partners with a streamlined process to purchase directly from videos and allow ShopStyle to remain at the forefront of online fashion technology and ecommerce.
Taggled's interactive video tagging technology will integrate into ShopStyle’s ShopSense Affiliate Programme where their extensive fashion and beauty video blogging community can use the tool to add clickable tags to their product orientated videos – from make-up tutorial videos to shopping haul vlogs. This will not only increase sales for participating retailers on ShopStyle but will also benefit publishers by monetizing their video content.
The partnership was fuelled by a joint recognition that more online players need to start bridging the gap between online video and e-commerce.
Genevieve Kunst, Managing Director of ShopStyle EU, commented: “Taggled offered us a customisable video solution for our many ShopStyle fashion and beauty vloggers. Our vloggers can now easily add clickable product tags to their videos, making them directly shoppable, and viewers can instantly buy any of these featured products through our retailer partners. Our vloggers are incredibly influential and we know their videos influence purchasing decisions. Now we can break down the view-to-purchase barrier, making it easier than ever for consumers to buy what they see in video.
We are extremely excited to start using Taggled's technology within the next few months and offering this unique value-add to our network. ShopStyle are passionate about the digital landscape and we want our vloggers and viewers to experience the best when it comes to online video and online shopping.”
Recently published Cisco forecasts suggest that the number of online video users are expected to reach 1.5 billion by 2016.
Founder of Taggled, Ian Scott added: “With online video views continuing to grow exponentially and 80% of consumers more likely to buy a product they see featured in a video, ShopStyle know that by offering captivated viewers the chance to purchase direct from video is the way forward. Providing a truly shoppable video experience will not only drive sales to e-commerce sites but massively increase viewer engagement and consumer satisfaction.
Taggled are enabling businesses to monitize videos through the tagging of products in video content, and we're seeing a video view conversion rate of between 1-5%. We are delighted that ShopStyle are the first online global publishing platform to integrate with our technology in this way, proving yet again they are pioneers in the fashion and commerce industry.”
Contact TAGGLED for more information on this story.