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How to Put Together a Video Marketing Strategy

A staggering statistic recently came out that reported viewers of online video will reach 1.5 billion by 2016 (Cisco, 2014). This coupled with the fact that consumers are 80% more likely to buy a product has seen many marketers scramble to get together a video marketing strategy.

If you truly want to produce a video campaign to increase awareness, engage your target market and drive sales it's no longer good enough to produce a marketing strategy with a video section edged in. If you have the resources then video production should be an integral part of your sales and marketing strategy.

In fact a video marketing strategy is worth being a stand-along document as there are a number of components to get right in the video marketing process - from video production considerations to the necessities around video distribution and promotion.

Check out the infographic below to see how you can put together a comprehensive video marketing strategy worth shouting about.

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About the author

As a lifestyle blogger and video creator in her own right, Ruth was tagging her videos even before she got the job as Marketing Manager! Ruth likes to keep her schedule pretty packed and you'll often find her plotting her next getaway.

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