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The power of online video

More and more individuals and groups are choosing online video as a means of expression. Vloggers love to chat about their passions, to share their knowledge and opinions with their viewers and fans. For some it's therapeutic, for others it's just fun and a great way to meet like-minded people and form friendships online.

Elsewhere, companies and organisations are turning to online video as a means of better engaging their target audience. Customers are more demanding than ever. They want information delivered quickly, and in many cases they want to feel a connection with the seller. When done well a video can quickly and succinctly showcase a company's range of products and/or services whilst also getting across their ethos and vision. Most people wouldn't dispute that you're more likely to remember a video you watched than a lot of text you read on a website. The visual nature of video is a powerful tool to use if you want customers to remember you.

At Taggled we're enabling content creators like vloggers and businesses to connect with their audience at an even deeper level. With Taggled you can add clickable product/place/people/music tags within your video and interact with your audience like never before. By giving the audience relevant information at the click of a button, you're removing the common 'who, what, where and why' questions viewers so often have when watching a video. And with the in-depth video analytics we can provide, you'll receive unique insights into customer behaviour.

Sign up to Taggled for free or email sales@taggled.tv to discuss our business account offerings.
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About the author

As a lifestyle blogger and video creator in her own right, Ruth was tagging her videos even before she got the job as Marketing Manager! Ruth likes to keep her schedule pretty packed and you'll often find her plotting her next getaway.

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