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Video Advertising 101: Strong Creatives

When you decide to include video advertising in your digital ad spend, remember strong creatives are a must - especially if you want to avoid ad blocking.

Whether a 15 second or 30 second video, the goal is to get consumers to watch and interact with the video. There's no better way to do this than with interactive pre-roll and banner ads that feature compelling call-to-actions. Engaging viewers in new and creative ways will go a long way to overcoming ad blocking.

TAGGLED's creative team know what it takes to get consumers clicking and buying directly from the video. A recent video campaign we conducted for 'blu', the market leader in vaping technology, contained seamless clickable call-to-actions. Whilst enjoying a cinematic style video ad, viewers were made aware that they could shop directly from the video. A great example of how ad creatives can aid brand awareness and boost online commerce at the same time.

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About the author

As a lifestyle blogger and video creator in her own right, Ruth was tagging her videos even before she got the job as Marketing Manager! Ruth likes to keep her schedule pretty packed and you'll often find her plotting her next getaway.

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